It’s that time of the year again, It’s National Hamburger Day 2025, and Americans across all states are preparing for their favorite grilled treat. Celebrated on Wednesday, May 28, 2025, the unofficial holiday is a huge occasion for one of the most popular American foods. With burgers eaten by the millions every day and an estimated 50 billion per year, it’s no wonder that fast-food chains and establishments are going all out for this occasion.
The History and Popularity of Hamburgers
Though the exact origins of National Hamburger Day are not known, the holiday is now an all-American institution. The timing after the Memorial Day holiday weekend and the unofficial opening of summer grilling season also makes it a great day for family gatherings, barbecues, and eating out at your favorite burger spot. The average American consumes an estimated 26 burgers per year from different establishments and restaurants, a reflection of the timeless fascination with the classic burger.
Burgers are a staple that is always near the top of the list of most popular American foods. YouGov’s rankings put only french fries and mashed potatoes slightly ahead, with burgers tied with fried chicken and grilled cheese at a remarkable 83% approval rating. The cheeseburger is close behind with an 82% approval rating. With figures like these, National Hamburger Day is more than just a marketing ploy, it’s a genuine tribute to the American culinary heritage.
National Hamburger Day 2025: What’s New?
This year, National Hamburger Day is timed with a spate of promotions and sales from both national brands and independent restaurants. The emphasis is one of value, convenience, and, naturally, flavor. If you happen to be a die-hard Burger King supporter, a Wendy’s aficionado, or a gourmeturger aficionado from the likes of Shake Shack, there is something for everyone.
The Best Burger Deals and Promotions
Here’s an overview of what the big fast-food chains and restaurants are serving up for National Hamburger Day 2025:
Burger King
- Free Hamburger with Purchase: Royal Perks members earn a free burger with every purchase of $1 or more on May 28.
- Loyalty Discounts: For all of May, members can claim a burger for only 125 crowns, that’s half of the regular redemption price.
- App and Online Promotions: Offers are triggered via the Burger King app or website, so you can easily save on your next meal.
Wendy’s
- One-Cent Jr. Bacon Cheeseburger: Starting May 28 until June 1, rewards members can enjoy a Jr. Bacon Cheeseburger for only one cent with any in-app purchase.
- App Exclusive: The promotion is applicable only via the Wendy’s application, which invites users to install and use their app.
Shake Shack
- Free ShackBurger: From now until June 1, customers can receive a free ShackBurger with a $10 purchase by using the promo code BURGERMONTH. The promotion is valid online, in-store, or via the Shack app.
- App Integration: The agreement is aimed at increasing app usage and sign-up for the loyalty program.
Dairy Queen
- BOGO for 99 Cents: Members who are DQ Rewards can purchase one Signature Stackburger and receive a second for 99 cents until June 1.
- App-only Offers: The promotion can be only be accessed through the Dairy Queen app, which spurs further downloads and usage.
Buffalo Wild Wings
• Half Price for Delivery: Half-off any burger for delivery purchased May 28 using the promotion code GOBURGER. Keep in mind that the discount is not applicable for dine-in orders.
• Possible BOGO Promotions: Some locations may offer buy one, get one free deals, but this varies by location.
Smashburger
• $5.28 burgers: All burgers are $5.28 if you visit us on May 28. Enter the code JUST528 when ordering for delivery or online, or stop by in person.
• Nationwide Offer: The majority of Smashburger outlets are offering this promotion.
Dog Haus
• Bonus Points: If you order a Haus Burger or a Big Belly Burger on May 28, you will earn 25 Haus Rewards app points.
• App Usage: The agreement is intended to promote usage of the app and the Dog Haus loyalty program.
Farmer Boys
• Big Cheese for $4: Join the Very Important Farmer rewards program and receive a Big Cheese burger for $4 during May 28.
• App Focus: The promotion is linked with the restaurant’s rewards program.
Kroger
• Six-Pack of Angus Beef Patties, $6.99: Customers can buy a pack of six Private Selection Angus Beef Chuck Patties for $6.99 until May 31 with a digital coupon.
• Home Grilling: This is an excellent option for customers who want to grill their burgers at home.
Other Notable Promotions
•            Krystal: Classic Southern chain offering sliders for only $1 on May 28 using the code KRYSTALDAY in their app or website.
•            Wahlburgers: 50% off Brother’s Choice burgers from May 27–29 with the code HAMBURGERDAY.
•            Arby’s: 50% discount for members via select platforms.
•            2-for-1 Vegan Burgers to be offered at select locations.
•            Hurricane Grill & Wings: Steak Burger and Fries for $9.99 (dine-in and online).
•            Norm’s: One free burger with the purchase of one burger for reward members between 11 a.m. and 9 p.m. on May 28.
How to Redeem National Hamburger Day 2025 Deals
| Restaurant/Chain | Promotion Details | How to Redeem | Dates |
|---|
| Burger King | Free hamburger with $1+ purchase for Royal Perks members | BK app/website, in-store | May 28 |
| Wendy’s | Jr. Bacon Cheeseburger for 1 cent with in-app purchase | Wendy’s app | May 28–Jun 1 |
| Shake Shack | Free ShackBurger with $10+ purchase, code BURGERMONTH | In-store, online, Shack app | Until Jun 1 |
| Dairy Queen | Buy one, get one for 99 cents (Signature Stackburger) | DQ app | Until Jun 1 |
| Buffalo Wild Wings | Half-off any burger for delivery, code GOBURGER | Online, delivery | May 28 |
| Smashburger | All burgers $5.28, code JUST528 | In-store, online | May 28 |
| Dog Haus | 25 Haus Rewards app bonus points with any Haus/Big Belly Burger | Dog Haus app | May 28 |
| Farmer Boys | Big Cheese for $4 with Very Important Farmer app | Farmer Boys app | May 28 |
| Kroger | Six-pack Angus Beef Chuck Patties for $6.99 with digital coupon | Kroger app/website | Until May 31 |
| Krystal | Sliders for $1 with code KRYSTALDAY | Krystal app/website | May 28 |
| Wahlburgers | 50% off Brother’s Choice burgers, code HAMBURGERDAY | In-store, online | May 27–29 |
| Arby’s | 50% discount for members | Select platforms | May 28 |
| Hurricane Grill & Wings | Steak Burger and Fries for $9.99 | Dine-in, online | May 28 |
| Norms | Buy one, get one free hamburger for rewards members | In-store | May 28 |
Why National Hamburger Day Matters
National Hamburger Day is not only an excuse to indulge in burgers, it’s a tribute to American culture, creativity, and community. Burgers are a universal food, shared by individuals of every age and background. They’re a mainstay at backyard barbecues, a convenience for busy meals, and a medium for culinary art.
The promotions and deals from restaurants during this day are one way of rewarding loyal customers, introducing new customers, and paying tribute to the long-lasting success of the hamburger. For others, it’s an excuse to experiment with new tastes, dine at new restaurants, and reap great discounts.
Here are the tips for enjoying National Hamburger Day:
• Restaurant Apps: The majority of the most favorable deals are offered only through restaurant applications or loyalty programs.
• Verify Local Offers: Certain offers might be regional, so ensure you look for them at your local restaurant’s website or app.
• Plan Ahead: Be prepared for popular promotions, which can cause long lines and sellouts, by planning your trip accordingly.
• Be Adventurous: Take the opportunity to try a new burger shop or a different kind of burger.
• Share the Experience: Ask a friend or a family member to accompany you for a burger feast and make the event one to remember.
The Future of Burgers
With changing consumer tastes, so do burgers. With the rise of plant-based and alternative protein burgers, many chains now include a vegan or vegetarian alternative. Changes in toppings, sauce, and cooking techniques continually refresh the burger and make it exciting.
It’s the perfect day to look at all the latest burger trends and trace the evolution of the humble burger. No matter your patty preference – from traditional beef to a spicy chicken burger or a vegan burger – it’s the perfect moment to do it.
FAQ – National Hamburger Day 2025
1. National Hamburger Day is a holiday.
It is an unofficial holiday observed every May 28 to commemorate the hamburger, which is one of the most popular foods in America. Restaurants and fast-food establishments all over the country recognize it with promotions and offers.
2. How do I obtain free or discounted burgers for National Hamburger Day?
Many of them provide a free or reduced-cost burger with a qualified purchase, in their apps, or as a reward for their loyalty programs. Examples include the free burger with a $1 purchase for Royal Perks members from Burger King, the one-cent Jr. Bacon Cheeseburger with an in-app purchase from Wendy’s, and the free ShackBurger with a $10 purchase via the BURGERMONTH code from Shake Shack.
3. Do I need to join a loyalty program to get the best deals?
Yes, most of the best deals are reserved only for members of restaurant frequent diner programs or for app users. Membership is often a one-time or free process that can yield further savings and rewards.
4. Does National Hamburger Day have deals for home cooks?
Stores such as Kroger provide great bargains for burger patties and the things you would put in them, and you can easily grill your burgers at home. Take Kroger’s promotion of an Angus Beef Chuck Patties six-pack for $6.99 when you use a digital coupon.
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